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Digital Insurers Must Optimize Business Model

Ellen Carney | February 02, 2016

Innovation is an essential component in the continuous mobile improvement process, yet innovating is hard, particularly in rigid and heavily regulated industries like insurance.

Beyond basic use of the mobile device’s sensors to measure driving behavior or its camera for loss estimating, many digital insurance teams have barely scratched the surface of mobile opportunity.

Digital insurance teams must do more than just streamline today’s mobile experiences; they must look for ways to use mobile technologies to optimize the entire insurance business model. The continuous creation of great mobile experiences for customers means that digital insurance teams must blend the art of the mobile “possible” with the science derived from strong analytics and development frameworks. 

Successful digital insurance teams bridge art and science by creating environments that prize both innovation and entrepreneurship to capitalize on the opportunities that mobile creates and the mastery of continuous improvement quality methodologies like Six Sigma and lean that ensure proper execution.  

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