Follow Us



Digital Insurers Must Optimize Business Model

Ellen Carney | February 02, 2016

Innovation is an essential component in the continuous mobile improvement process, yet innovating is hard, particularly in rigid and heavily regulated industries like insurance.

Beyond basic use of the mobile device’s sensors to measure driving behavior or its camera for loss estimating, many digital insurance teams have barely scratched the surface of mobile opportunity.

Digital insurance teams must do more than just streamline today’s mobile experiences; they must look for ways to use mobile technologies to optimize the entire insurance business model. The continuous creation of great mobile experiences for customers means that digital insurance teams must blend the art of the mobile “possible” with the science derived from strong analytics and development frameworks. 

Successful digital insurance teams bridge art and science by creating environments that prize both innovation and entrepreneurship to capitalize on the opportunities that mobile creates and the mastery of continuous improvement quality methodologies like Six Sigma and lean that ensure proper execution.  

Featured articles

Majesco RH

MT 160x600


The Email Chat is a regular feature of the ITA Pro magazine and website. We send a series of questions to an insurance IT leader in search of thought-provoking responses on important issues facing the insurance industry.


The tide is up! It's time to register for ITA LIVE 2019, our annual educational and networking conference! Our theme is "The InsurTech Revolution: Cutting Through the Hype." and we'll be bringing in a torrent of industry thought leaders, amazing insight and wonderful perspectives on the world of insurtech and its impact on the insurance landscape.

ITA LIVE 2019 will present real-life examples of true startup technologies that are helping insurers gain real advantage -- and a competitive edge -- in the marketplace. We’ll highlight the more successful InsurTech partnerships, while offering case studies that demonstrate exciting innovation and cutting-edge techniques impacting all aspects of the insurance ecosystem.

Ride the wave to LIVE 2019. Sign up today! We look forward to seeing you in May, 2019!


only online

Only Online Archive

ITA Pro Buyers' Guide

Vendor Views

Partner News