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Hartnett Named Head of Innovation for ACORD

Staff Writer | September 17, 2015

ACORD announces that Bill Hartnett, former head of financial services at Microsoft, will spearhead initiatives to bring new ways of thinking and doing business to ACORD and the industry at-large as head of innovation for the standards organization.

"ACORD is uniquely positioned in the insurance industry, with insurers, agents, brokers, solution providers, regulators, legislators, and many other influencers," says Hartnett. "Having served on the ACORD board of directors and as a longtime volunteer for the organization, I was able to participate in its growth and change over the years. I'm looking forward to bringing even more to the table as a member of the ACORD team."

Hartnett has a talent for trend spotting, linking technology innovation to insurance and making connections from outside the industry to improve the business. He has already made a significant contribution to ACORD as the creator of the ACORD Insurance Innovation Challenge, the insurance-specific innovation competition. Taking place at the ACORD2015 event in November, the challenge is poised to highlight pitches by 12 finalists in two categories, ACORD Innovators and Insurance Disruptors.

"This is a critical time not only for ACORD, but for the insurance industry," says Greg Maciag, CEO for ACORD. "It is not enough to keep a finger on the pulse of change today, action must also be taken. Consumer and business expectations are driving the change in technology as well as our business models, products and distribution channels. There is no one better qualified to fill this role for ACORD than Bill Hartnett."

Hartnett has considerable experience providing strategic advice on the transformational power of technology in business. He spent nearly 20 years as Microsoft's top executive in financial services. He expanded Microsoft's presence in the insurance vertical, establishing the company as an innovator, thought leader, and change agent. Under Hartnett's leadership, Microsoft's financial services organization grew from a startup to a global business among the company's most strategic and demanding customers.

As ACORD develops standards and related services for the insurance industry, Hartnett will play a central role in finding new methods of implementation and opportunities for collaboration. He will focus on expanding areas for new development and identifying fresh ideas. 


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