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Hesseling Joins SMA as Partner to Expand Global Reach

Staff Writer | April 01, 2014

Strategy Meets Action (SMA) announces that insurance industry veteran Monique Hesseling has joined the strategic advisory firm as a partner. Hesseling will lead the expansion of SMA’s consulting business by helping insurers to set strategies for growth and efficiency and to align investments for advantage by leveraging technology and analytics.

Hesseling’s business leadership background with large U.S. and global insurers is comprehensive. She has proven success in strategy development, market segmentation and product/service design and development projects, business intelligence initiatives, customer insights efforts, and business operations transformation.

Hesseling’s prior positions include various executive roles in operations, product development, R&D, strategy, and marketing at U.S. and global insurance carriers including Zurich, Mutual of Omaha, Cigna, ACE, and most recently, the leadership of global standards for ACORD.

“We are very pleased that Monique has decided to join SMA,” says Deb Smallwood, founder of SMA. “She will bring tremendous value to our customers—both insurers and solution providers. Monique’s wealth of business experience yields special understanding of how business capabilities can be enabled with technology, data, and analytics. We excited about tapping into her expertise and experience as we help our clients on their transformation and innovation journeys that are propelling our industry forward.”

“I am thrilled that Deb and the partners at SMA have offered me the opportunity to share and apply the experience I have gathered over my years working in the industry,” says Hesseling. “It will be exciting to assist SMA’s clients with key strategic business initiatives to reimagine the customer experience, reinvent business models, target new market segments, and create innovative new products. I look forward to working with the SMA team on expanding the consulting practice to help insurers achieve strong competitive market leadership positions, operational effectiveness, and revenue growth.”


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