Kanopy Insurance Cites TechCanary Platform as Enabler to Growth, Customer Retention
Staff Writer | February 15, 2017
TechCanary announces Kanopy Insurance has cited TechCanary’s Insurance Platform as a key enabler to the agency’s rapid growth and improved customer retention. Built in Salesforce, the TechCanary platform provides Kanopy with full agency management capabilities, customer relationship management (CRM), and data access combined with powerful analytics and flexible reporting.
Kanopy’s goal was to differentiate itself in today’s market by providing an exemplary insurance shopping, buying, and service experience, enabled by skilled staff, smart automation, modern technology, and the use of data.
As a new entity, Kanopy understood it needed to choose its technology wisely to ensure it could deliver the service and operational efficiencies required to establish and maintain a competitive advantage. Kanopy also quickly realized that a traditional agency management system would be insufficient, as they wanted to manage the agency and customer relationships in a way that was truly modern.
Explaining Kanopy’s selection of TechCanary, Ryan McClintock, Kanopy’s CEO, says, “We needed so much more than an agency management system in that we wanted to be able to interact with and service clients any way they preferred—Facebook, Twitter, chat, text, phone, email—via an omni-channel experience. What we really needed was a customer relationship management system that also had all the agency management capabilities.”
“The added bonus with the TechCanary system is the access to our data, combined with the robust and flexible reporting capabilities,” says McClintock. “We are able to track our KPIs, better analyze our customers and markets for cross-sell, new business, customer services opportunities, and overall just continue to fine tune our operation.”
The benefits Kanopy has experienced with the TechCanary Insurance Platform include but are not limited to:
- 1000 percent increase in revenue in the first year of platform use with continued impressive growth year after year;
- Greatly and consistently improved retention rate—up from 70 to 80 percent over the past two years, with an 85 percent target for 2017;
- A modern technology platform able to support agency growth with the number of users increasing by 150 percent since system first installed; and
- System’s cloud-delivery has enabled Kanopy’s quick expansion and support of new offices as well as a remote workforce.
“We are thrilled that Kanopy has acknowledged the role we have played in their success and congratulate them on changing the way an agency does business and interacts with customers. This is the kind of change our industry needs more and more of to meet the expectations of today’s and the future’s insurance buyer,” says Reid Holzworth, TechCanary CEO and founder. “Kanopy has been a great client to work with and really understood our differentiators from the initial look. Ryan and his team knew that a traditional agency management system couldn’t enable their vision and that the relationship with the client needed to be front and center, while all the back office capabilities and accounting functions typical of legacy agency management systems were just a necessity.”
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