Life Insurance Claims Benefit from Process Optimization
Erik Stockwell | March 13, 2014
The main reason life insurance exists and its true mission is to provide financial stability to families at the time they need it the most—the death of a loved one—although sometimes we lose site of that fact. Even if the promise was made 20 or 30 years ago, families require, and insurers provide, timely payment of claims to ease the burden of a difficult time.
Claims adjudication is not a simple process, however, and just like many other areas of an insured’s back office, claims modernization can contribute to an overall ROI picture that makes a great case. The value in claims modernization is, both simple and complex.
Simple Benefits: Workflow, Cost Savings, Customer Focus
Life claims processes are often manual, requiring phone calls, email, snail mail, and paper files. The claims examiner spends his or her time chasing paperwork that is necessary to pay the claim and close the file. It sounds easy enough, but in reality the process is often clunky. Many times a spreadsheet serves as the task list. There is mail receipt and scanning involved. Documentation doesn't come together as quickly as it should and payouts (often desperately needed by the beneficiaries) are often slower than they could be.
A data-driven approach is a preferred alternative. Rules engines can provide alerts, validate incoming data and issue intelligent reminders. The preparations that an automated approach can provide will streamline the process while simultaneously recording structured data that can be used later in both claims fraud and mortality reporting.
The financial benefits to this simplification are fairly straightforward. Insurers stand to save administrative costs associated with claims, improve service levels, and reduce claims fraud.
How much can be saved by improved administration and service? Every insurer is different and volumes vary, but recent experience suggests that insurers who have transformed their claims processes are putting a significant amount of savings back toward their bottom line; and that is just the experience of traditional life insurers.
Insurers who carry supplemental products stand to save even more because their administrative needs for claims are often more complex. For example, insurers who sell chronic illness and long-term care products can utilize case history functions and other features that serve to meet the needs of health-type claims. For these insurers, tracking non-standard information such as rehabilitation information and legal forms is important to the claims process.
Claims fraud reduction can potentially save insurers millions in recovered revenue. Modern business intelligence tools are being used to analyze and expose common experiences within diseases, common factors between fraudulent claims, and potential issues with claimants. As time goes on, these tools actually improve with new information, helping to find and highlight additional types of inconsistencies that may signal new trends in fraud.
Improvements in workflow also contribute to an insurer’s overall service picture. Inadequate claims workflow can reflect poorly upon an organization, costing it future business. In today’s age of consumer product ratings and social media feedback, insurers should be more sensitive than ever to the positive and negative feedback derived from claim service.
According to LIMRA, “exceptionally satisfied claimants are nearly four times as likely to do business with the insuring company and are more than three times as likely to recommend the carrier.” The reason is understandable. An insurer who can easily adjudicate a claim builds trust by making good on the promise, “We will be there for you when you need us.”
In many instances, a claimant’s first experience with a life insurer is when they receive the benefit payment. Instantly, they recognize both the value in coverage and the brand that is taking care of them. From this standpoint, the marketing value of a well-paid claim can’t be overstated.
Complex Benefits: Protective Value, Transformative Business Value
The value layer of improved claims goes even deeper with back office benefits. When a claims process is inefficient, it is probably also opaque to the business. The system inadvertently hides vital data that would help the insurer avoid fraud, grasp mortality trends and capture business-relevant details. The results are long-term ‘invisible’ losses that will drag on corporate performance. Insurers can form a picture of these losses by asking some pointed questions, such as:
- How does our claims experience stack up to its anticipated experience from pricing?
- Is the five-year audit going to be a painful wakeup call or will our analysts be notified in real time when claims are trending in the wrong direction?
- Does our claims system warn us when common signs of fraud are detected in the process?
Today’s life claims modernization tools can provide an organization with additional protective value, not just workflow efficiency. Risk management is a front line consideration of a good claims system. At every step, claims data interacts with risk knowledge rules to capture both potential fraud signals as well as the threads of negative trends across products. The result is a system and process that protects insurers from unnecessary profit loss, and gives actuaries and product developers realistic confidence in their mortality projections.
Transformative Business Value
Claims has become less of an end and more of a vital link in the feedback loop leading toward better business. It is here that real transformational value happens. An organizational process that is tuned to perpetually learn from its mortality experience is better prepared to capitalize on future trends and profit from risk reductions. A modern claims system, when paired with an agile product development process, will likely produce long-term profitability and a sustainable life insurance business model.
Erik Stockwell is senior vice president and head of the life/annuity insurance division for MajescoMastek, a provider of insurance software and IT services. He can be reached at email@example.com.
- Electronic Chat with Larissa Tosch
- Martha Notaras Will Join ITA LIVE 2019 as a Keynote Speaker
- Five Things to Consider When Evaluating Your Cyber Risk
- ITA Pro Magazine, January/February 2019
- Major Ransomware Attack Could Hit U.S. with $89B In Economic Damages
- ITA Announces 1st of Three Keynote Speakers at ITA LIVE 2019
- Electronic Chat with Jeroen Morrenhof
- Legacy Systems Are Dead. Really? Don't Count On It.
- Now Accepting Nominations for the 2019 ITA Bridge Awards
- It's time to register for ITA LIVE!
- Registration is Now Open for ITA LIVE 2019!
- What to Expect from a Digital Experience Platform Implementation
- ITA Pro Magazine September Edition is Now Available
- It's National IT Professionals Day
- Save the Date for ITA-LIVE 2019
- OneShield Software and UrbanStat Work Together to Improve Real-Time Analytics and Risk Decision-Making
- ITA LIVE 2019 - SAVE THE DATE!
- Insurance Technology Association Announces New Editor-in-Chief
- August 2018 Edition ITA Pro Magazine is Now Available
- Enterprise Architecture in an Agile World
- Top 10 Tips for Securing Your Mobile Devices and Sensitive Client Data
- Industry Insight: 4 Global Insurance Trends in Digital, Data, Content Services and Security
- Diving Deeper into Prioritizing Your Strategic Digital investments
- Why Content Rules
- How Mass Personalization Will Open the Small Business Benefits Market
- At Year End 2017, Will Your Organization Be Protected from Cyber Risks?
- Do Insurance Bots Dream of Mitigating Risk?
- Conditioned to Respond
- Managing & Mobilizing Insurance Data in a Connected World
- Race to the Finish Line
- New Tools, New Opportunities in Claims
- ITA LIVE: Reaching Insurance Industry Crossroads
- Advice to Insurance IT Leaders: Keep Your Eye on the Ball
- New Date, Venue for ITA LIVE 2017
- Guidewire Makes Major Push to Small and Midtier Market by Acquiring ISCS
- Insurance Disruption is Happening Right Now
- Insurity Adds Strategic Investment Partner, General Atlantic
- Beyond Transformation: The Convergence of Finance, Risk, and Actuarial Functions
- The Rapid Evolution of Consumer Protection Regulation
- Talent Hunt: Finding, Attracting, Retaining Top People
- Insurers Flexing Their Distribution Models
- Technology Driving Disruption in Insurance
- Fear of ‘Next Bubble’ Challenges Life, Annuity Carriers
- Technology Allows Commercial Lines Insurers to Stand Out
- Single Sign-on Viewed as Biggest Tech Challenge for Agencies
- ISCS Observes 20th Anniversary; Scurto Predicts Major Changes Ahead
- Policyholders and Their First Impressions
- Progressive Making Progress on the UBI Front
- High and Dry: Insurers Search for Disaster Recovery Plans
- Insurers Sign The (Un)Dotted Line
- Reflections of a Retired Insurance CIO
- Mobile Device Management Just One Answer to BYOD Issue
- Lessons from GEICO and Progressive on Winning the Critical Buying Stage
- You Are a Target for a Cyber Attack
- Web-based Systems are the Next Evolution in Claims Technology
- Gaining a “Wow” Experience from Web Users
- Time to Shift from Business/IT Alignment to Business/IT Alliance
- Healthcare Insurers Changing to Consumer Model
- Organization is the Key for Selecting Software Vendors
- Analysts Expound on the Needs of the Mid-tier Insurance Market
- Finding the Cure for Obamacare’s Website
- New Software Solutions Benefit Insurers on the Inside and Outside
- Products, Market Impede Investment in Systems for Life Insurers
- Combatting Cyber Threats: Predict, Prevent, Persist
- The Future of Telematics Heads Beyond Insurance
- The Shame in Cyber Security Lapses
- Building Policy Administration Systems for the Future
- Insurers Look Into The Eyes of Their Policyholders
- It’s a New Dawn for the ITA
INSURANCE IT NEWS
- Medical Malpractice Insurers Investing in Analytics and Emerging Tech in Face of Market Pressures, Says Novarica
- Insurtech AI Leader Betterview Appoints Dan Shoham, PhD, as Chief Science Officer
- Vermont Mutual Insurance Group Selects One Inc for Digital Payments
- Insurers Embracing Machine Vision for Underwriting and Claims, Says Novarica
- Nationwide partners with Slice Labs to develop on-demand auto insurance for rideshare drivers
- AM Best Requests Comments on Draft Criteria: Scoring and Assessing Innovation
- Majesco Acquires Insurance Software Business in India
- MEMIC Scholarship for Families of Injured Workers Now Accepting Applications
The Email Chat is a regular feature of the ITA Pro magazine and website. We send a series of questions to an insurance IT leader in search of thought-provoking responses on important issues facing the insurance industry.
ITA LIVE 2019
The tide is up! It's time to register for ITA LIVE 2019, our annual educational and networking conference! Our theme is "The InsurTech Revolution: Cutting Through the Hype." and we'll be bringing in a torrent of industry thought leaders, amazing insight and wonderful perspectives on the world of insurtech and its impact on the insurance landscape.
ITA LIVE 2019 will present real-life examples of true startup technologies that are helping insurers gain real advantage -- and a competitive edge -- in the marketplace. We’ll highlight the more successful InsurTech partnerships, while offering case studies that demonstrate exciting innovation and cutting-edge techniques impacting all aspects of the insurance ecosystem.
Ride the wave to LIVE 2019. Sign up today! We look forward to seeing you in May, 2019!
BLOGS AND COLUMNS
There are so many great advances in the area of smart homes and buildings, it makes me wonder what the actual impact has been, or what I might have... READ MORE
This month, the ITA celebrates Insurance Careers Month and encourages carriers, brokers, agents and our industry associations to plan their own... READ MORE
You have surely heard it said that small businesses are the growth engine for America. Today, the phrase has a special ring to it for benefits... READ MORE
With stagnant growth and lingering low interest rates, the life insurance industry faces a challenging future... READ MORE
Finding insurance carriers willing to write commercial lines risks has always been a challenge for producers... READ MORE
As Guidewire Software prepares for the start of Connections, its 11th annual user conference that begins on Nov. 2, Brian Desmond, chief marketing... READ MORE