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Majesco, Elafris Announce Strategic Partnership

Staff Writer | August 24, 2016

Majesco and Elafris, Inc., a supplier of an artificial intelligence powered chatbot messaging platform, announce that Elafris has joined the Majesco Partner Ecosystem to enhance insurers’ customer communication and payment experience.

As part of the partnership, the two companies will work together to seamlessly pre-integrate Majesco CloudInsurer via the Majesco DigitalConnect platform with Elafris to provide best-in-class communication and engagement experience for insurance companies.  The integration will support a range of customer engagement and communication using customer’s social network channels for insurance related transactions including issue of auto insurance ID cards, policy payment, service inquiries, and more.

“Chatbots and messengers are the way of the future. We are dedicated to help the insurance industry leverage this innovative technology and capability to meet the changing customer demographics and expectations,” says Jake Diner, CEO and founder of Elafris. “We are excited about our partnership with Majesco and their commitment to the industry in innovating and transforming the business of insurance.”

Elafris is a provider of a messaging software platform that enables insurers and agents to communicate with insureds via messenger solutions instead of through email or phone calls. The Elafris solution furnishes a wide array of functionality and services to support the insurance value chain from policy servicing to payment needs.

Thanks to its machine learning capabilities, the Elafris system interacts intelligently, much like a virtual assistant. It can be taught to answer questions, respond appropriately, and suggest ancillary coverages and next steps based on the scope of the customer interaction. For example, it can offer services such as roadside assistance or windshield coverage during auto insurance interactions. Elafris is an active participant in the Silicon Valley Insurance Accelerator (SVIA) program.

“Majesco is focused on the fast-paced changing digital landscape for insurance, driven by innovative technologies like chatbots and messaging used by other industries,” says Prateek Kumar, executive vice president of P&C business at Majesco.  “This technology will help insurers rapidly offer a new option of communication with their existing customers and help attract new customers who demand digital engagement.”

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