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NetVU Unveils Refreshed Brand Identity

Bill Sinn | November 05, 2018

NetVU, the Network of Vertafore Users, today unveiled a refreshed brand identity that expresses the synergy between the NetVU user group and Vertafore, creator of insurance management software solutions.

"The refreshed identity reflects our members, our values and our vision for the insurance industry," says NetVU CEO Kitty Ambers, CIC, CPIA, CISR. "While Vertafore and NetVU are two independent organizations, the dynamic relationship between them creates a synergy that we've captured in this modernized logo."

The logo highlights the organization's dedication to innovation and efficient, streamlined solutions, with Vertafore at the core. The unique shape and fusion of the "V" and "U" are inspired by the angles of the icon in Vertafore's logo, representing forward momentum.

An updated tagline, "Strength in Members," underscores NetVU's strong leadership position in the insurance industry, with 500,000 members. At its core, NetVU is about members helping members succeed as they unleash the power of Vertafore products.

"NetVU makes us all stronger, more effective. As members, we gain a competitive advantage every time we help one another unlock the tremendous potential of our Vertafore system," says Mike Foy, president of Foy Insurance Group in Exeter, New Hampshire, and chair of the NetVU executive board. "And the benefits also accrue to Vertafore, which gains insights, use-case scenarios and future-looking industry needs from our members."

"NetVU has been our partner since it was founded 40 years ago, and one of my largest priorities is to continue fostering and growing the synergy between us," says Vertafore CEO Amy Zupon. "Our customers' success is our success, and NetVU is a hugely valuable organization that helps our customers get the most benefit from their Vertafore products. The refreshed NetVU brand identity clearly illustrates our partnership and alignment toward reaching a singular goal: success for all Vertafore users."

The reimagined NetVU logo will begin to appear immediately on the organization's website and social media, in all digital and written communications, and at NetVU events.

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