Pegasystems Upgrade Maximizes Customer Experience, Loyalty Across All Channels
Staff Writer | June 06, 2014
Pegasystems announces upgrades to the company’s Customer Process Manager for Insurance (CPMI) solution that will improve the user experience and enhance service delivery. Enhancements to CPMI include a consistent user interface across all channels including mobile and social channels and stronger case management capabilities, providing access to the right data at the right time.
CPMI enables insurance carriers to overcome critical challenges found using inflexible and outdated CRM solutions that hamper their ability to deliver consistently high quality and differentiated customer experiences. Pega’s solution helps insurers move beyond the silos of antiquated CRM solutions to streamline best practices that guide each service interaction, automatically adapt service delivery to the channel and enable rapid response to change.
“Insurance carriers are finding themselves at a crossroads, as they try to manage the explosion of new technologies and channels of communication used by their customers with antiquated and siloed CRM systems,” said Chris Blatchly, vice president, global insurance business line leader at Pegasystems. “Pega is working to help carriers overcome the impossibilities of trying to achieve their business goals using outdated technologies. Pega’s CPMI solution will deliver insurance companies into the digital age, and enable them to be more interactive and efficient with their customers for greater growth.”
New features for insurers include:
- Customer Composites: UI enhancements provide a redesigned view of each customer and includes leveraging a new thumbnail, a message and alerts gadget, and enhanced policy selection control.
- Services Requests: New submissions and claims can be initiated in CPMI and completed in Pega Underwriting for Insurance and Pega Claims for Insurance solutions. This provides agents with a more comprehensive view of both local and remote cases.
- Social Interactions: Social interactions can be installed and added to the agent portals to enhance visibility of relevant customer tweets and Facebook posts. A tab combines both Twitter and Facebook posts, providing agents more intuitive visibility and management of customer social interactions.
- Updated Search: Searching for a specific customer caller now enables a distinct search by an insured or an agent. A customized composite is presented to agents that offers complete information for the selected caller, providing better overall customer service.
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