Majesco TL
Follow Us



Personal Lines Insurers Must Innovate and Adapt to Address Predictable Market Changes in the Long- and Short-Term, Says Novarica

Bill Sinn | July 11, 2019

In the near-term, personal lines insurers are likely to prioritize technology investments to increase speed to market, offer a digital experience to policyholders and agents, and leverage analytics to improve sales and operations, while they will have to contend with trends like climate change and demographic shifts in the longer term. In a new report, Personal Lines: Near-Terms and Long-Term Technology Trends, research and advisory firm Novarica explores the future of personal lines over the next three to five years and beyond with a focus on the role of technology in specific functional areas.

"As personal lines become increasingly segmented and competitive, carriers will need highly digitized processes, advanced analytic capabilities, and an effective distribution strategy to succeed," said Chuck Ruzicka, Vice President of Research and Consulting and author of Novarica's new report. "Carriers should wisely invest in technology, selecting carefully from the variety of emerging technologies available. Successful companies will think longer term and develop strategies to address these predictable market changes."

Please contact or call Victoria Spitz at 833-668-2742 Ext. 130 for more information.

Featured articles


Majesco RH


The Email Chat is a regular feature of the ITA Pro magazine and website. We send a series of questions to an insurance IT leader in search of thought-provoking responses on important issues facing the insurance industry.


The tide is up! It's time to register for ITA LIVE 2019, our annual educational and networking conference! Our theme is "The InsurTech Revolution: Cutting Through the Hype." and we'll be bringing in a torrent of industry thought leaders, amazing insight and wonderful perspectives on the world of insurtech and its impact on the insurance landscape.

ITA LIVE 2019 will present real-life examples of true startup technologies that are helping insurers gain real advantage -- and a competitive edge -- in the marketplace. We’ll highlight the more successful InsurTech partnerships, while offering case studies that demonstrate exciting innovation and cutting-edge techniques impacting all aspects of the insurance ecosystem.

Ride the wave to LIVE 2019. Sign up today! We look forward to seeing you in May, 2019!


only online

Only Online Archive

ITA Pro Buyers' Guide

Vendor Views

Partner News