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Root Insurance Company Launches New Renters Insurance

Insurtech Root Insurance has launched an affordable, streamlined renters insurance designed and personalized around real consumer need, for as low as $6/month.

“More than half of renters don’t have insurance that covers them and their valuables, and many that do have insurance admit they don’t know enough about what it covers,” said Alex Timm, Co-Founder and CEO of Root. “With Root renters insurance, we will help our customers feel more knowledgeable about their coverage while offering them peace of mind at home for a low cost.”

Founded in 2015, Root uses data analytics and machine learning to create customized auto insurance rates based primarily on actual driving behavior, and combining customized rates with streamlined customer service. With renters insurance, Root is bringing high-level customer service and app-based functionality to the home.

Root renters is currently available to existing Root auto customers in Missouri, Ohio and Utah and will be expanding to other states and will be available to people who are not Root auto customers in the coming months.

“We’ve already seen strong results in our first markets and have heard great feedback from customers about their coverage and the claims process,” said Timm. “The opportunity for additional growth is significant and we are eager to expand this product to more markets throughout the U.S., and deliver the bundled experience we know consumers desire.”

Plans begin as low as $6/mo, and consumers have the ability to bundle their Root renters and auto insurance plans for even better rates. All plans include replacement cost coverage, so Root reimburses impacted items for their original purchase value, whether they are stolen from home, from a car, or from a hotel when travelling.

Root is headquartered in Columbus, Ohio, with renters insurance available in Missouri, Ohio and Utah, and auto insurance currently available to drivers in Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Virginia and will be coming to more states soon.

For more information, visit

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