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Arturo Hires New General Counsel

Arturo, an AI-powered platform that derives property insights and predictive analytics from aerial and satellite imagery, has tapped attorney Tracy Shiflet, as its new general counsel. Shiflet joins Arturo with almost three decades of legal experience and will be responsible for establishing Arturo’s legal function and compliance to support the company’s market acceleration.

“I know first-hand that Tracy is a dedicated and goal-driven leader with extensive experience in many key areas necessary to Arturo’s long-term success,” said John-Isaac “jC” Clark, CEO of Arturo. “The Arturo team is looking forward to having Tracy as a trusted advisor and results-focused partner, who will help drive our legal, compliance and quality management.”

Shiflet aims to set a strong foundation that will support Arturo as it grows, to ensure the company not only complies with the ever-changing legal landscape but also meets and exceeds client expectations. Having worked in-house with numerous startups and technology companies, in the roles of vice president, general counsel and chief compliance officer, Shiflet is experienced at establishing the legal and compliance foundation needed to support evolving businesses.

“What really attracted me to Arturo was its approach to partnering with imagery providers and finding solutions to clients that are unique in the insuretech world,” said Shiflet. “Arturo is poised for growth in a market that’s ready to take off and I’m looking forward to making sure the company is well-positioned to introduce new products and enter new markets.”

Shiflet received her law degree from the University of Texas School of Law. She has a master’s in business administration from the University of California, Los Angeles, and a bachelor’s degree in economics from the University of Virginia.

About Arturo

Arturo, a deep learning spin-out from American Family Insurance, is relentlessly committed to delivering highly accurate physical property characteristic data and predictive analysis for residential and commercial properties for use in the property and casualty (P&C) insurance, reinsurance, lending and securities markets. Leveraging the latest satellite, aerial and ground-level imagery, as well as unique proprietary data sources, Arturo’s deep learning models provide differentiated property data unparalleled by any other provider - often in seconds. Discover more at or connect with Arturo on Twitter

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