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The July/August ITA Pro magazine is here!

The latest issue of ITA Pro magazine is now available in digital format here:


The July/August issue of ITA Pro takes a look at the importance of the customer experience (CX) in insurance, and how insurtech is making it easier and more intuitive than ever for people to research, compare, and buy insurance.

In our cover story, “Every Step of the Way,” we examine the importance of enhancing the digital customer experience (CX), and how insurtech has upped the ante for the insurance industry. While property & casualty Insurance has been ahead of the CX curve for a while, with improvements such as direct-to-consumer websites and mobile apps designed for optimal ease of use, new technologies and increasing customer demand continue to raise the bar.

Insurers are racing to automate manual processes, especially those that replace on-prem jobs at insurance sites, third-party provider sites, and insured homes and business locations. In “4 Steps to Better CX,” contributing author Chuck Gomez, VP of Research and Consulting at Novarica, examines four of the most popular insurer investment options when it comes to expanding their digital capabilities.

Increasingly sophisticated insurance consumers are demanding easier ways to pay their premiums and more. Influenced in the retail world by mobile tech tools like Square, insurers can make payments digital and “hip” by taking an outside-in view of what customers expect in today’s world. In an exclusive article by thought leader Denise Garth of Majesco, read about the latest mobile payment trends and how insurance can leverage similar tools to keep customers coming back for more.

Also in this issue, Steve Comer of Hyland Software examines the digital platform ecosystem, Laura Packard of Aartrijk explains why customer service begins at home, and Sean Neben of Centric Consulting recalls his former life as a farmer translates to today’s RPA trends.

Thanks for reading!


Jim Daggett


Executive Director




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The Email Chat is a regular feature of the ITA Pro magazine and website. We send a series of questions to an insurance IT leader in search of thought-provoking responses on important issues facing the insurance industry.


April 5th – 7th, 2020
The Diplomat Resort
Hollywood, FL
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